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530.265.1993

Case Study 1: A new look for an old site–on a tight budget!

The premiere online vegan bakery Allisonsgourmet.com needed a fresh look, without spending a lot of money on a completely redesigned / rebuilt website. Furthermore, they want to continue to edit their own website, so the pages had to stay simple. What we did for them:

1. Created an entirely new look and color scheme, using their existing website.
2. Brought their entire site under the control of a central stylesheet, thus speeding up page loads and making future changes a snap.
3. Cleaned up messy code and made all pages consistent.
4. Several pages were re-written and improved.
5. Cost: under $1000

before	after (click to see live website)

Case Study 2: 30% speed increase a "Fair" improvement

The Nevada County Fairgrounds is one of California's most beautiful Fairgrounds and host to a myriad of popular events throughout the year. The Fairgrounds hired NormEly.com to maintain their popular website. One of the first things we recommended was to clean up the HTML code that had been written using <font> tags to define how the writing appeared, and move to a more modern central stylesheet. This speeds up the site and makes it faster to edit in the future.

1. Decreased download times for viewers by 30% on average.
2. Reduced costs for all future site style changes.
3. Repaired HTML errors, increasing reliability and consistency of website.
4. Cost: under $300

I just checked out the web site and I’m amazed how fast the page transitions are since you performed the “tune up.” Thank you!!

Many sites–perhaps yours included–are authored by people who don't have the know-how to build a really crisp, finely tuned website. Just by bringing in a pro you can often greatly improve your customer's experience for a reasonable cost–which translates into more profits for your business.

Case Study 3: Adding Photos Good Therapy for Plain Site

Cavalcade Productions sells training videos to mental health professionals. They have relied on NormEly.com for over a year now to gradually upgrade and improve their website. Their latest project was to add photos of the presenters to one of their video pages. They provided us with the rough screen captures–sent by email–and we took care of the rest.

1. Cropped, sized and color corrected ~20 images.
2. Placed the images on the page.
3. Added appropriate "alt" tags.
4. Cost: under $250

before	after (click to see live website)

Case Study 4: A Total Makeover Brings the Excitement Back

Whitewater Excitement runs one of the leading whitewater rafting companies in California. Like many small companies, their site was built several years ago by the owner himself. Though it got the job done, the owner realized several things about his web presence:

• The site, because it was made by an amateur, made his company look unprofessional.
• His web presence was rapidly outpacing all of his other forms of marketing and promotion in importance.
• He was routinely spending thousands of dollars on print brochures, ads in travel magazines–why not spend an equivalent amount on his web presence?

Norm Ely.com did a complete re-make of the 50-page site, including:

1. A new site organization and navigation scheme.
2. A graphical redesign, including brand identity.
3. A medium-level re-write and re-format of the site's content, inclucing redesigning the way information was presented.
4. Removal of thousands of extra tags, and implementation of a central stylesheet.
5. New photos throughout.
6. Redesign and improvement of the site's user-response forms.
7. Redesigned pricing tables.
8. Improved maps.
9. A new "site map" page.

before	after (click to see live website)

The staff at NormEly.com worked with WhitewaterExcitement over the course of about three months until all the details were just right. Make no mistake, this kind of job requires the kind of skillset and integrated approach that is hard to find in the world of Johnny-come-lately web developers and designers. Don't trust your web presence to beginners. Call NormEly.com today at 530.265.1993.